Direct mail marketing is any physical correspondence you send to customers in the hopes of getting them to take notice of your business. Offering special offers, unique selling points, and other key aspects of your business is a common method of marketing with direct mail. The entire theme is based around contacting your potential customers directly, for a varying amount of reasons.
For inquiries about direct mail, be sure to contact our friendly team here at Atlas Direct Mail. We have extensive knowledge within the industry and are here to provide you with the information needed for a direct mail campaign. This article will provide you with some insight into just how effective direct mail can be.
Does Direct Mail Still Work?
Because customers physically handle mail and usually look at it before deciding whether to keep it, direct mail can help get more eyes on your marketing.
If you include a promotional offer, coupon, or a CTA that requires them to do something with the mailer such as bring it to a store or restaurant, your customers are more likely to keep it
Getting letters in the mail can evoke nostalgia about the times friends or family has sent you mail. If you’d like to spark a more emotional response in the recipient, consider adding a personalized touch like a handwritten note or signature. Small gestures like this can make your marketing more memorable.
A larger reach
Direct mail can also reach a wider demographic than electronic advertising if your target audience is less likely to use social media or email. This form of marketing can turn some people into potential customers when all-electronic ads would have missed them completely.
A way to get creative
You can pair social media and digital content marketing with direct mail for a seamless customer journey. There have been many ways businesses have flaunted their creativity in the method of direct mail, but here are a couple of examples:
- A Brazilian gym gave out calendars to their customers with cutouts in the shape of a man and a woman. As they flipped back each month, the silhouettes of the people got slimmer, imitating the effect of consistently working out.
- To promote World Water Day, one marketing team sent out direct mailers with a message that only became visible when soaked in water.
In this new age of social media and digital marketing, there is still a place for direct mail. It offers a unique opportunity to contact customers and clients directly.