Atlas Direct Mail are dedicated to helping you create a direct mail campaign tailored to your requirements. We keep costs low and quality high, guiding you through the process towards a successful campaign. Our options are vast, from font size to format, personalisable down to the last detail. Direct mail campaigns can raise brand awareness as well as increasing business potential, achieving maximum results for a low price.
But how are direct mail campaigns set up, and how do they work? Follow Atlas’ comprehensive guide on our direct mail campaign service, directing you from start to finish.
Step 1 – Know your message and audience
The first step in completing a successful direct mail campaign is knowing what message you’d like to send out, and to who. Due to GDPR regulations, those on the receiving end of a direct mail campaign must have willingly shared their information with your business. Once your audience has been identified, you can decide whether or not to target a specific age group, location or household.
The most common types of direct mail come in the form of: postcards, letters, catalogues, coupons and newsletters. If you know what message you’d like to spread, or what offers you’d like to send, Atlas Direct Mail can help you decide which format is best for your campaign.
Step 2 – Contact Atlas Direct Mail
Bring your message and audience straight to Atlas Direct Mail, contacting us by email or phone. We will discuss the aim of your direct mail campaign, what information you’d like to send out and who you’d like to send it to. Atlas Direct Mail has access to a variety of prospect databases, ensuring your campaign is targeting the right people.
We can work alongside your agency or even your own marketing team, offering advice and providing a range of options to choose from. Our friendly team is more than happy to help you throughout the campaign, answering any questions you might have and solving any issues that may arise.
Step 3 – Design your campaign
To design your direct mail campaign, you can be as specific or as vague as you’d like, Atlas Direct Mail will meet your requirements. We offer advice on formats, fonts, text size, personalisation and much more. We can design the ideal direct mail campaign for your business.
Your design should revolve around the message or offer, as well as the desired target audience, there’s no point in creating a family orientated campaign and sending it out to teenagers. Atlas Direct Mail can help advise you on the creative side of your campaign, as our team has plenty of marketing experience.
Step 4 – Send it out
Once the design has been finalised, with a complete list of recipients, Atlas Direct Mail will take care of the rest. Our printing services are available for every client, regardless of campaign size, sending out the final result.
This step will be relatively simple for you, as we are tasked with most of it. Our services will send out direct mail to the target audience, keeping posting costs to a minimum. We understand how important budgets are for a business, and we aim to make the most of yours.
Step 5 – Record your results
The great thing about direct mail campaigns is that the response rate is easily trackable. When designing your send-outs, you should include a unique point of contact such as a coupon code, phone number or URL. You can track how many times those points of contact have been accessed and measure your average response rate.
To measure success, you must outline the aim of your direct mail campaign. Whether it’s to increase awareness, boost sales or discover new business leads, you can record the final results.
Atlas Direct Mail prides themselves in helping businesses and organisations with their marketing campaigns. To set up your direct mail campaign with Atlas, contact us directly or visit our services page for more information.