Direct mail services and direct mail campaigns are marketing strategies designed to communicate directly with consumers, providing them with the opportunity to respond. There are various advantages and benefits of developing a direct mail campaign, all of which can be obtained by designing your campaign with Atlas Direct Mail.
- Cost-Effective
Direct mail campaigns are proven to be cost-effective, despite the initial investment. They are cheaper than many forms of digital marketing, given the return investment and increased response rate your business will receive.
The cost of direct mail campaigns is often based on the price per item, which can range anywhere between 30p to over £5, depending on the design and size of the campaign. Fortunately, distributors like Atlas Direct Mail often have connections with distribution channels, Royal Mail for example. This allows businesses to make the most of their budget by cutting down on postage costs.
- High Response Rates
On average, direct mail’s response rate is 30 times that of digital advertising methods, such as email, and can increase depending on the style of direct mail used. Direct mail is known to be the most effective form of direct marketing, with an average response rate between 4 and 9%. These responses could come in the form of sales, customer feedback or improved brand awareness.
- Creative & Personalisable
When designing a direct mail piece, you can be as creative or as minimalistic as you’d like. This flexibility allows you to tailor your direct mail pieces to your target audience, which can improve the response rate. Personalisation can build trust between you and your customers, making your campaign more effective. A well thought out and customised campaign can greatly improve the reputation of your business.
- Improves Brand Awareness
While response rates are an important factor of direct mail services, improving brand awareness is also a priority. This advantage is especially important for smaller businesses or brand new organisations, allowing them to increase their outreach and communicate with potential customers. As one of the most effective forms of marketing, direct mail services are known to improve brand recognition with consumers.
- Simple
Creating and distributing your direct mail campaign isn’t a complicated process and is made even simpler with Atlas Direct Mail. We can help with the design stages, personalising your direct mail pieces in line with your target audience and even assessing the quality of your data. We offer assistance with every stage, so you’re never left on your own.
- Generates Leads & Sales
If you’re looking to boost sales or generate leads, direct mail services may be the way to go. A direct mail campaign can help encourage sales from current or future consumers, especially if your direct mail piece includes an offer. Mail can also be sent in the form of personalised coupons, directly stimulating sales from targeted customers.
- Receiving Physical Mail
In this modern age of technology, receiving physical mail has become a novelty and makes a customer much more likely to respond or interact with it. It’s too easy to ignore emails but much more difficult to ignore physical mail, which is why the response rate for direct mail campaigns are 30 times higher than methods of digital advertising. Whilst it may seem like an outdated technique, direct mail has proven again and again to be effective.
If you are looking to start your direct mail campaign, get in touch with Atlas Direct Mail for more information and find out how we can help you.